Petco Opens Reddy® SoHo, its First Owned Brand Flagship for Pets in New York City
First launched in 2018, Reddy quickly became one of Petco's most popular brands, inspired by millennial urban pet parents looking for high-quality, innovative, functional and sustainably-made products for their pets. The brand offers a broad assortment, including apparel, collars, leashes, harnesses, beds, bowls, feeders and travel accessories for everyday adventures.
"Reddy's growth and popularity among active and trend-forward pet parents has been steady since launch," said
The launch of
- A lounge area with free Wi-Fi and, in the coming months, an adventure concierge to plan activities with your pet, along with a calendar of recommended monthly activities in and around the city;
- A fitting station for finding the perfect look and fit for your furry friend, as well as custom services like personalized pet tags and on-site product monogramming, plus phone charging stations at the customization table;
- Exclusive, complimentary amenities for pets, including sanitary water stations, a "treatery" and whipped cream cups for pups;
JustFoodForDogsfresh nutrition station offering a range of high-quality dog foods and treats formulated to meet specific, critical nutritional needs, as well as a variety of supplements to help boost pets' health; and
- Gram-ready walls, a "Bark Board" for community updates and a pet polaroid wall showcasing furry shop-goers in their element.
Reddy products are designed with clever, functional solutions and innovative fabrications paired with intuitive details. The brand regularly unveils new innovations, like the launch of PrimaLoft jackets and vests, featuring a first-of-its-kind technology for pets that offers a water-resistant, reflective fabric and premium, lightweight insulation to help keep them dry and warm during the colder months. In addition to cutting-edge technologies, Reddy products are made of durable, sustainable materials, with 90% of the portfolio created with recycled content such as plastic bottles.
For more information on Reddy, visit petco.com/reddybrand. Reddy® is a registered trademark of
Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and our own Petco partners. Since our founding in 1965, we've been striving to set new standards in pet care, delivering comprehensive wellness solutions through our products and services, and creating communities that deepen the pet-pet parent bond. We operate more than 1,500 Petco locations across the
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, concerning expectations, beliefs, plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements that are other than statements of historical fact. Although Petco believes that the expectations and assumptions reflected in these statements are reasonable, there can be no assurance that these expectations will prove to be correct. Forward-looking statements are subject to many risks and uncertainties, including the risk factors that Petco identifies in its
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