Petco Introduces New "Whole Health" Philosophy and Consumer Challenge, Helps Pet Parents go Beyond the Basics to Provide their Pets with Full, Rewarding Lives
Pet parents can learn more about the philosophy petco.com/wholehealth, where they will also find helpful products and services recommendations corresponding to each of the
Physical Health– Providing the nutrition, activity and preventive care that keeps pets fit inside and out.
- Mental Health – Ensuring pets can lead joyful, enriching lives free from boredom and anxiety.
Social Health– Nurturing pets to feel confident and comfortable around other animals and humans.
Home Health– Creating safe, stimulating environments where pets feel like they belong.
Accessible Health– Getting affordable, convenient access to everything pets need to live their best lives.
In the company's latest step to ensure they are providing better solutions for pets, Petco also confirmed it has removed traditional rawhide options from store shelves as of
With pet parents spending significantly more time at home with their pets through the COVID-19 pandemic, busy bones and long-lasting chews that keep pets busy and provide needed mental stimulation have become more in demand, with related product sales rising more than 10% last year compared to 2019. According to research from Petco's customer survey (2019), 71% of consumers have concerns with traditional rawhide, including choking, digestibility and origin of ingredients. As a result, the company has removed all 32 traditional rawhide products from store shelves in favor of highly digestible rawhide and rawhide-free meat- and plant-based alternatives, made with perforations to make them easier to digest.
"In line with veterinary recommendations, Petco is choosing to focus on safer alternatives to rawhide and steer pet parents away from the digestibility health concerns associated with the traditional products," said Dr.
Pet parents in search of long-lasting chew options can consider Petco's new Good Lovin' HD Rawhide, launching in May of this year, or Better Belly's highly digestible rawhide assortment and options from Good Lovin', Nylabone, Smartbones and Nothin' to Hide, available nationwide now at Petco stores and petco.com.
Petco offers a variety of safe, convenient ways to shop, including in-store, curbside pick-up, same-day delivery and repeat delivery, and remains committed to providing pet parents with access to everything they need for their pet's whole health, including its latest membership program, Vital Care. For more information about Petco's
*See how Petco defines artificial ingredients at petco.com/nutritionstandards.
Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and our own Petco partners. Since our founding in 1965, we've been trailblazing new standards in pet care, delivering comprehensive wellness solutions through our products and services, and creating communities that deepen the pet-pet parent bond. We operate more than 1,500 Petco locations across the U.S., Mexico and Puerto Rico, including a growing network of more than 100 in-store veterinary hospitals, and offer a complete online resource for pet health and wellness at petco.com and on the Petco app. In tandem with
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